Mobile inboxes truncate before your brand name
Most opens happen on phones. If your subject leads with the company name and buries the benefit at character 40, most recipients never see the hook.
Front-load curiosity or value in the first 35 characters. Emojis can help scan-ability but overuse triggers spam filters and looks unprofessional in B2B.
Pair a strong subject with a matching preview text — this tool covers the subject; Email Studio helps you ship the full send.