ROI for marketers
Include creative, tools, and labor — not just ad spend.
Annualized ROI helps compare campaigns of different lengths.
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ROI Calculator
Return on investment — percent, net profit, and annualized ROI.
Results
ROI
50%
Net profit
$5,000
Annualized ROI
50%
Summary
ROI 50.0% — $5,000 net on $10,000 invested.
What this means
ROI interpretation
paid
ROI vs payback
100% ROI means you doubled your money on the investment cost — not the same as recovering costs in one year unless the period is 12 months.
campaign
Include all costs
For campaigns, include creative, tools, and labor — not just ad spend — when computing true ROI.
Need expert help?
Campaign ROI narrative
Campaign Studio with Nia builds launch plans with measurable ROI hooks.
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